STORY
Puraai was born in 2020 merging the creative spirit of two young Italian designers, moved by a constant research for something that could have represented them thoroughly; finally, they found inspiration for the brand during a trip in Japan.
At the end of a day spent discovering and studying the latest trends in Tokyo, they were attracted by a small detail on a recyclable plastic bottle.
Indeed 
, is part of the Japanese character used to identify a recyclable product, a very dear concept for both to which, today more than ever, everyone should care about.
MISSION
Puraai is a brand firmly rooted in sustainability, committed to using as much as possible materials of organic origin or with recycling percentages.
Each footwear item incorporates a significant proportion of materials sourced from previous usage cycles, starting with the sole made from recycled rubber.
Puraai’s philosophy is based on cruelty-free ethics, and all its models are free from materials of animal origin, ensuring Peta Approved certification.
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Boots
COB€299,00
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Panther
OCEAN€169,00
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Bags
GLACIER€249,00
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XS
SUMMER SAND€209,00
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Jewelry
BARRETTE PURAAI PEARL€29,00
Recycle is the process of converting waste materials into new materials and objects.
Is an alternative to “conventional” waste disposal that can save resources.
