PHILOSOPHY

“Recycle is the process of converting waste materials into new materials and objects. It is an alternative to conventional waste disposal that can save resources.”
The end of an object is just the beginning of another life.
It’s our duty to reuse and reinvent resources.
Past memories will live in something new.

All materials are produced near our factories and the entire production process is carried out in Italy; helping to reduce the impact of the CO2 emissions on the enviroment.
We believe in offering something unique, passion and experience mixed together are the essence of made in Italy.
The time we spend to realize our shoes is much longer than for a normal sneaker, because each shoe is entirely made by hand.

Puraai collection is a reinterpretation of 70’s vintage style with a modern twist.

Our shoes are made with sustainable materials and are handmade in Italy with unique and sustainable methods and processes.
We want to create an icon, the right touch of color to personalize your look.